Cookie Policy

This policy applies to the use of cookies, in some cases  in combination with pixels, local storage of other data and objects, and similar devices, and technologies (collectively "Cookies") that Great Wall Motor Deutschland GmbH (hereinafter referred to as “GWM” or “we”) or our permitted service providers may use in connection with your interaction with our website(s), applications and communications made through them (collectively, “Website”), in particular to enable the effective, efficient operation of our Website. This policy explains how we use Cookies, when your consent is required, how they are used on the Website and provides you with information as to how you can exercise your rights in relation to the Cookies.  


For the purpose of this Cookie Policy, references to “GDPR” should be read as references to the EU General Data Protection Regulation (Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016) and if you are a UK resident to the UK General Data Protection Regulation (UK GDPR).


Cookies and similar technologies use unique sequences of numbers that act as an identifier and are considered to be "personal data" under European data protection law. This is because they can enable the user of a device to be uniquely recognized as the same user with this device, even if their 'real world' identity is unknown. Cookies are also typically used in combination with other identifiers such as the IP address for your device which is automatically assigned to that device by your internet service provider and shared by your device when online content is requested and displayed. IP addresses can be saved automatically in our server log files whenever our website, applications or online content are accessed and -depending on the application- may be linked to the Cookies unless it is not legally permitted or separate IP anonymization features are enabled (see 'Adobe Analytics & ID Service' below).


There are different types of Cookies:

·     Session cookies - these cookies are stored only for the duration of your session on our Website and are deleted when you close your browser.

·     Persistent cookies - these cookies are stored on a visitor's device for the period of time specified in the Cookie. They are activated each time that the visitor visits our Website that created that particular cookie. Further details on the actual storage period (duration) can be taken from the information in the Cookie settings. 

·     Cookies that are served by our Website are called 'First party cookies' (indicated as “GWM” below) whereas cookies that are served from a separate website or service to the one you are visiting, are called 'Third party cookies'.


Furthermore, there are different categories of Cookies (e.g. Marketing Cookies).

·     Strictly necessary cookies

·     Performance cookies

·     Targeting cookies

For further information on the cookies used, cookies categories and to make adjustments to the Cookie settings, please click on the cookie icon on the left bottom are of the website.


With your consent, GWM and this Website uses cookies provided by Adobe. These cookies are used to identify and better understand the types of users who visit the Website. The primary cookies involved in this process are the Experience Cloud AMCV cookie and the demdex cookie. These cookies enable the ID service to generate unique identifiers and facilitate seamless data sharing among various Adobe Experience Cloud solutions, which are used by GWM for marketing purposes. The information generated by the cookies about the visitors' use of the GWM website will generally be transmitted to and stored by Adobe Inc. (345 Park Avenue, San Jose, CA 95110-2704; "Adobe") on servers in the United States.

The Adobe Cookies used for marketing purposes on the Website can:

  • Set and store a unique ID for Website visitors (the MID).
  • Persist this unique ID so the ID service can collect and share data with other Experience Cloud solutions.
  • Track users across other GWM domains (e.g. understand when visitors access GWM sites for different countries and regions).

Adobe Cookies do not:

  • Store, transmit, or execute computer viruses.
  • Access or store personally identifiable information (PII) like your email address.
  • Control computer hardware or software.
  • Make computers unstable or cause performance problems.
  • Track users on sites that do not use the ID service.

The legal basis for the subsequent processing of the data collected via Adobe Cookies such as usage, analysis and storage is your consent (Art. 6 (1) lit. a GDPR).

You have the right to object at any time to such processing. To exercise this right, you may at any time download and install the aforementioned browser plug-in or you may at any time deactivate the use of non-mandatory cookies in the cookies settings.


You have the right to decide whether to accept or reject Cookies except for the Strictly Necessary Cookies. The Strictly Necessary Cookies are always active since they are necessary for the website to function and cannot be switched off in our systems. You can exercise your cookie preferences when you first arrive at our Website. There, you will find a policy about our use of as Cookies, providing you with the opportunity to learn more and to choose which Cookies you wish to allow to access your device before confirming and proceeding. You can change these settings at any later point by clicking the link “Cookie Settings” in the footer of this website.


The consequences of disabling Cookies depend on which Cookies you disable. In general, our Website may not operate properly if all the Cookies are switched off. You can also disable Cookies by changing your browser settings to reject these Cookies.  How you can do this will depend on the browser you use. Most browsers, for example, Microsoft and Google have dedicated privacy settings that explain how websites collect, handle, and pass on information to third parties and how you can make the respective adjustments.